That being said, Facebook have introduced new rainbow features that will be available all year round for people to celebrate Pride. There are a number of colourful frames for people to use, as well as Pride-themed text posts and rainbow effects.įacebook-owned social media platform Instagram have also rolled out some new Pride features, including stickers and filters. “The LGBTQ community has always been a celebrated part of Facebook,” said Alex Schultz, vice president of growth at Facebook. “We know representation and having a community matters - whether that be LGBTQ people sharing photos that can change hearts and minds, or using our products, like Facebook Groups, to find a supportive network.